How to establish a brand that stands out from the competition
Do your research
Aim to be unique, relatable and memorable
Being relatable will mean focusing intently on your branding, and thinking carefully about how it will be received. Is the customer more likely to choose you over your nearest competitor? If not, ask yourself why. Finally, at this stage, ensure your brand is memorable. Is there a common theme, color or image that can be associated with your company and its products? Will your audience immediately identify your marketing material? Packaging and advertising should be carefully synchronized to enable such an outcome.
Create your marketing material carefully
Be ready to network